Jay Z: Gold

Parlux, Jaz-Z
Our Role
Development, Experiential Design Consultant


For the launch of the GOLD JAY Z fragrance, KBS asked Future Colossal to join the team to help realize their vision of interactive fluid gold in 4k resolution. Utilizing face tracking and the Kinect depth sensor, we gave pedestrians the ability to splash around in liquid gold, the first and only real-time fluid simulation of its kind. As pedestrians interacted with the display their silhouette would absorb the gold and reveal branding below. The simulation has to be seen on a 4k display to truly understand how beautiful it is!

The largest technological challenge we faced was in creating a full screen view of a responsive, smooth, and reflective gold surface with enough detail to support a 4k resolution. This resolution of real time fluid simulation had never been accomplished before. When full screen fluid simulations are used for movies or TV it takes anywhere from 10-15 minutes per frame to render. We needed to accomplish all of this graphic processing within 1/30th of a second… and we did!

Below, shows a close up look at the particle system based fluid simulation from early on in the project development. This was just the first step towards solving this enormous challenge.

The following video gives you a sense of how mesmerizing playing with the gold actually was along with the user experience, and movement of the fluid gold.

Without seeing the experience in full 4k, the detail and subtlies within the gold can’t be perceived. The screen capture below can only hint at the look of the gold’s smooth and reflective surface.