Horizon Pharma: Krystexxa Interactive Mirror

Client
Mechanism Digital
Brand
Horizon Pharma
Our Role
Design & Development

Opportunity

Future Colossal partnered with Mechanism Digital to bring a body-scanning, interactive mirror to the American College of Rheumatology's 2016 Annual Meeting and the 2017 Congress of Clinical Rheumatology. The mirror informed doctors about misconceptions about Gout and Gout treatment.

 

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Innovation

For conferences and B2B, healthcare companies are investing heavily in interactive experiences. Working with Krystexxa, we were able to turn their message about gout medication into something easy to understand and engaging to interact with for other physicians.

The mirror used a Kinect depth sensor to scan the user's body, determine their silhouette, and display a corresponding skeleton. Users could then touch different joints of the skeleton to view a simulation of gout up close. The mirrored surface of the screen, allowed users to see their own reflection as they interacted with the skeleton to personalize the experience and help users to understand gout from a personal perspective.