Naked Juice: Solar-Powered Play to Press

Client
Ignition Factory (OMD)
Brand
Naked Juice
Our Role
Design, Development, Fabrication, Shipping and Logistics, Videography 

Opportunity

Ignition Factory commissioned Future Colossal to produce an environmentally conscious activation that could travel the country to promote the release of Naked Pressed. Taking on the challenge, we created a solar powered vehicle with a 10-foot interactive display and an automated juice dispenser.

75,662 watt hours. 3,100 miles. 4,400 bottles of Naked Pressed. The experience drove from New York to LA, promoting sustainability down at SXSW in Austin for five days before parking at the Santa Monica Pier for a weekend finale.

Innovation

We utilized a hybrid delivery truck as a base for the experience, decked out with a solar panel system to power the interactive components of the game. The solar array generated enough energy each day to power up to two houses, while doubling as an awning to shield players from the sun and rain.

The game pitted three players against each other, using wireless gestures and touch displays to control falling produce. At the end of each game the player that captured and juiced the most produce was announced as the winner and bottles of juice were automatically dispensed out of the side of the vehicle.

<h1 class="title">NAKED JUICE: PLAY TO PRESS</h1><h2 class="clients">Ignition Factory, Naked Juice</h2><p class="categories">Event, Campaign, Featured</p>

NAKED JUICE: PLAY TO PRESS

Ignition Factory, Naked Juice

Event, Campaign, Featured

<h1 class="title">TASTE OF HOME: GINGERBREAD BLVD 2017</h1><h2 class="clients">AREA4, Taste of Home </h2><p class="categories">Event, Featured</p>

TASTE OF HOME: GINGERBREAD BLVD 2017

AREA4, Taste of Home

Event, Featured

<h1 class="title">WARNER BROS: GEOSTORM SIMULATOR</h1><h2 class="clients">Warner Bros </h2><p class="categories">Event, Campaign </p>

WARNER BROS: GEOSTORM SIMULATOR

Warner Bros

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<h1 class="title">BMW I: WINDOW INTO THE NEAR FUTURE</h1><h2 class="clients">KBS, BMW</h2><p class="categories">Campaign, Featured</p>

BMW I: WINDOW INTO THE NEAR FUTURE

KBS, BMW

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<h1 class="title">WARNER BROS: TARZAN INFINITY JUNGLE</h1><h2 class="clients">Giant Spoon, Warner Bros.</h2><p class="categories">Event, Campaign, Featured</p>

WARNER BROS: TARZAN INFINITY JUNGLE

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<h1 class="title">Microsoft: CES</h1><h2 class="clients">The Michael Alan Group, Microsoft</h2><p class="categories">Event, Featured</p>

Microsoft: CES

The Michael Alan Group, Microsoft

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Showtime: Penny Dreadful

Van Wagner Experiential, Showtime

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<h1 class="title">SHOWTIME: INSIDE THE NFL</h1><h2 class="clients">Van Wagner, Showtime Networks</h2><p class="categories">Event, Featured</p>

SHOWTIME: INSIDE THE NFL

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ALLSTATE: AR PHOTO EXPERIENCE Octagon, Allstate, Event

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<h1 class="title">MICROSOFT: CREATE CHANGE APP</h1><h2 class="clients">Wasserman Experiential, Microsoft</h2><p class="categories">Campaign</p>

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<h1 class="title">AXE: SXSW 2016</h1><h2 class="clients">Kinetic</h2><p class="categories">Campaign, Event</p>

AXE: SXSW 2016

Kinetic

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<h1 class="title">MASTERCARD: #PRICELESS AT SAKS</h1><h2 class="clients">Octagon, Mastercard/Saks</h2><p class="categories">Campaign, Retail</p>

MASTERCARD: #PRICELESS AT SAKS

Octagon, Mastercard/Saks

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<h1 class="title">PEPSI: MIXED REALITY HOLOPOP</h1><h2 class="clients">Ignition Factory, Pepsi</h2><p class="categories">Event, Campaign</p>

PEPSI: MIXED REALITY HOLOPOP

Ignition Factory, Pepsi

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<h1 class="title">BANK OF AMERICA: SNOWMAN SHOWDOWN</h1><h2 class="clients">Octagon, Bank of America</h2><p class="categories">Event</p>

BANK OF AMERICA: SNOWMAN SHOWDOWN

Octagon, Bank of America

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<h1 class="title">Microsoft: CrowdPaint </h1><h2 class="clients">The Michael Alan Group, Microsoft</h2><p class="categories">Retail</p>

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<h1 class="title">SPORTS ILLUSTRATED: Super Bowl 50 Party</h1><h2 class="clients">Octagon, Sports Illustrated </h2><p class="categories">Event</p>

SPORTS ILLUSTRATED: Super Bowl 50 Party

Octagon, Sports Illustrated

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<h1 class="title">NetApp: Escape To Flash</h1><h2 class="clients">iDEKO Productions, NetApp</h2><p class="categories">Event, Retail</p>

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iDEKO Productions, NetApp

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<h1 class="title">TARGET: BULLSEYE LODGE</h1><h2 class="clients">Wasserman Experiential, Target</h2><p class="categories">Event</p>

TARGET: BULLSEYE LODGE

Wasserman Experiential, Target

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<h1 class="title">Sports Illustrated: Seatbelt Selfie</h1><h2 class="clients">Octagon, Sports Illustrated</h2><p class="categories">Event</p>

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<h1 class="title">TASTE OF HOME: GINGERBREAD BOULEVARD</h1><h2 class="clients">Vision Established, Taste of Home</h2><p class="categories">Event</p>

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<h1 class="title">ZTE: AXON</h1><h2 class="clients">WCMG, ZTE</h2><p class="categories">Event</p>

ZTE: AXON

WCMG, ZTE

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<h1 class="title">TIBCO: FAST DATA</h1><h2 class="clients">TIBCO</h2><p class="categories">Event</p>

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<h1 class="title">Shadows of Isolation</h1><h2 class="clients">Future Colossal</h2><p class="categories">Art</p>

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<h1 class="title">UNILEVER: NEW PRODUCT LAUNCH</h1><h2 class="clients">MKG, Unilever</h2><p class="categories">Event</p>

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<h1 class="title">VISUAL MEDITATIONS</h1><p class="categories">Art</p>

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<h1 class="title">EACH SINGLE NARRATIVE</h1><p class="categories">Art</p>

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