Naked Juice: Solar-Powered Play to Press

Client
Ignition Factory (OMD)
Brand
Naked Juice
Our Role
Design, Development, Fabrication, Shipping and Logistics, Videography 

Opportunity

Ignition Factory commissioned Future Colossal to produce an environmentally conscious activation that could travel the country to promote the release of Naked Pressed. Taking on the challenge, we created a solar powered vehicle with a 10-foot interactive display and an automated juice dispenser.

75,662 watt hours. 3,100 miles. 4,400 bottles of Naked Pressed. The experience drove from New York to LA, promoting sustainability down at SXSW in Austin for five days before parking at the Santa Monica Pier for a weekend finale.

Solar Panel Vehicle Marketing Campaign

Innovation

We utilized a hybrid delivery truck as a base for the experience, decked out with a solar panel system to power the interactive components of the game. The solar array generated enough energy each day to power up to two houses, while doubling as an awning to shield players from the sun and rain.

The game pitted three players against each other, using wireless gestures and touch displays to control falling produce. At the end of each game the player that captured and juiced the most produce was announced as the winner and bottles of juice were automatically dispensed out of the side of the vehicle.

Naked Pressed Solar Powered Vehicle at Santa Monica Pier

<h1 class="title">NAKED JUICE: PLAY TO PRESS</h1><h2 class="clients">Ignition Factory, Naked Juice</h2><p class="categories">Event, Campaign, Featured</p>

NAKED JUICE: PLAY TO PRESS

Ignition Factory, Naked Juice

Event, Campaign, Featured

<h1 class="title">TASTE OF HOME: GINGERBREAD BLVD 2017</h1><h2 class="clients">AREA4, Taste of Home </h2><p class="categories">Event, Featured</p>

TASTE OF HOME: GINGERBREAD BLVD 2017

AREA4, Taste of Home

Event, Featured

<h1 class="title">WARNER BROS: GEOSTORM SIMULATOR</h1><h2 class="clients">Warner Bros </h2><p class="categories">Event, Campaign </p>

WARNER BROS: GEOSTORM SIMULATOR

Warner Bros

Event, Campaign

<h1 class="title">BMW I: WINDOW INTO THE NEAR FUTURE</h1><h2 class="clients">KBS, BMW</h2><p class="categories">Campaign, Featured</p>

BMW I: WINDOW INTO THE NEAR FUTURE

KBS, BMW

Campaign, Featured

<h1 class="title">WARNER BROS: TARZAN INFINITY JUNGLE</h1><h2 class="clients">Giant Spoon, Warner Bros.</h2><p class="categories">Event, Campaign, Featured</p>

WARNER BROS: TARZAN INFINITY JUNGLE

Giant Spoon, Warner Bros.

Event, Campaign, Featured

<h1 class="title">Microsoft: CES</h1><h2 class="clients">The Michael Alan Group, Microsoft</h2><p class="categories">Event, Featured</p>

Microsoft: CES

The Michael Alan Group, Microsoft

Event, Featured

<h1 class="title">Showtime: Penny Dreadful</h1><h2 class="clients">Van Wagner Experiential, Showtime</h2><p class="categories">Campaign, Featured</p>

Showtime: Penny Dreadful

Van Wagner Experiential, Showtime

Campaign, Featured

<h1 class="title">SHOWTIME: INSIDE THE NFL</h1><h2 class="clients">Van Wagner, Showtime Networks</h2><p class="categories">Event, Featured</p>

SHOWTIME: INSIDE THE NFL

Van Wagner, Showtime Networks

Event, Featured

<h1 class="title">ALLSTATE: AUGMENTED REALITY</h1><h2 class="clients">Octagon, Allstate</h2><p class="categories">Event</p>

ALLSTATE: AUGMENTED REALITY

Octagon, Allstate

Event

<h1 class="title">JAY Z: GOLD</h1><h2 class="clients">KBS, Parlux, Jay-Z</h2><p class="categories">Campaign</p>

JAY Z: GOLD

KBS, Parlux, Jay-Z

Campaign

<h1 class="title">MICROSOFT: CREATE CHANGE APP</h1><h2 class="clients">Wasserman Experiential, Microsoft</h2><p class="categories">Campaign</p>

MICROSOFT: CREATE CHANGE APP

Wasserman Experiential, Microsoft

Campaign

<h1 class="title">AXE: SXSW 2016</h1><h2 class="clients">Kinetic</h2><p class="categories">Campaign, Event</p>

AXE: SXSW 2016

Kinetic

Campaign, Event

<h1 class="title">MASTERCARD: #PRICELESS AT SAKS</h1><h2 class="clients">Octagon, Mastercard/Saks</h2><p class="categories">Campaign, Retail</p>

MASTERCARD: #PRICELESS AT SAKS

Octagon, Mastercard/Saks

Campaign, Retail

<h1 class="title">HORIZON PHARMA: INTERACTIVE MIRROR</h1><h2 class="clients">Mechanism Digital, Horizon Pharma</h2><p class="categories">Event</p>

HORIZON PHARMA: INTERACTIVE MIRROR

Mechanism Digital, Horizon Pharma

Event

<h1 class="title">Allstate: Fansformation</h1><h2 class="clients">Octagon, Allstate</h2><p class="categories">Event, Featured</p>

Allstate: Fansformation

Octagon, Allstate

Event, Featured

<h1 class="title">PEPSI: MIXED REALITY HOLOPOP</h1><h2 class="clients">Ignition Factory, Pepsi</h2><p class="categories">Event, Campaign</p>

PEPSI: MIXED REALITY HOLOPOP

Ignition Factory, Pepsi

Event, Campaign

<h1 class="title">BANK OF AMERICA: SNOWMAN SHOWDOWN</h1><h2 class="clients">Octagon, Bank of America</h2><p class="categories">Event</p>

BANK OF AMERICA: SNOWMAN SHOWDOWN

Octagon, Bank of America

Event

<h1 class="title">Microsoft: CrowdPaint </h1><h2 class="clients">The Michael Alan Group, Microsoft</h2><p class="categories">Retail</p>

Microsoft: CrowdPaint

The Michael Alan Group, Microsoft

Retail

<h1 class="title">SPORTS ILLUSTRATED: Super Bowl 50 Party</h1><h2 class="clients">Octagon, Sports Illustrated </h2><p class="categories">Event</p>

SPORTS ILLUSTRATED: Super Bowl 50 Party

Octagon, Sports Illustrated

Event

<h1 class="title">NetApp: Escape To Flash</h1><h2 class="clients">iDEKO Productions, NetApp</h2><p class="categories">Event, Retail</p>

NetApp: Escape To Flash

iDEKO Productions, NetApp

Event, Retail

<h1 class="title">TARGET: BULLSEYE LODGE</h1><h2 class="clients">Wasserman Experiential, Target</h2><p class="categories">Event</p>

TARGET: BULLSEYE LODGE

Wasserman Experiential, Target

Event

<h1 class="title">Sports Illustrated: Seatbelt Selfie</h1><h2 class="clients">Octagon, Sports Illustrated</h2><p class="categories">Event</p>

Sports Illustrated: Seatbelt Selfie

Octagon, Sports Illustrated

Event

<h1 class="title">TASTE OF HOME: GINGERBREAD BOULEVARD</h1><h2 class="clients">Vision Established, Taste of Home</h2><p class="categories">Event</p>

TASTE OF HOME: GINGERBREAD BOULEVARD

Vision Established, Taste of Home

Event

<h1 class="title">ZTE: AXON</h1><h2 class="clients">WCMG, ZTE</h2><p class="categories">Event</p>

ZTE: AXON

WCMG, ZTE

Event

<h1 class="title">TIBCO: FAST DATA</h1><h2 class="clients">TIBCO</h2><p class="categories">Event</p>

TIBCO: FAST DATA

TIBCO

Event

<h1 class="title">Shadows of Isolation</h1><h2 class="clients">Future Colossal</h2><p class="categories">Art</p>

Shadows of Isolation

Future Colossal

Art

<h1 class="title">UNILEVER: NEW PRODUCT LAUNCH</h1><h2 class="clients">MKG, Unilever</h2><p class="categories">Event</p>

UNILEVER: NEW PRODUCT LAUNCH

MKG, Unilever

Event

<h1 class="title">FIRST MEMORIES</h1><p class="categories">Art</p>

FIRST MEMORIES

Art

<h1 class="title">RAIN FIELD</h1><p class="categories">Art</p>

RAIN FIELD

Art

<h1 class="title">VISUAL MEDITATIONS</h1><p class="categories">Art</p>

VISUAL MEDITATIONS

Art

<h1 class="title">EACH SINGLE NARRATIVE</h1><p class="categories">Art</p>

EACH SINGLE NARRATIVE

Art