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Sports Illustrated: Seatbelt Selfie

Client
Octagon
Brand
Sports Illustrated, Honda
Our Role
Design, Development, Fabrication, Install

Opportunity

For the 2017 NHL All-Star event, we provided hockey fans the opportunity to take selfies and sing their hearts out to the ultimate karaoke song: Queen's “Bohemian Rhapsody". The fan's karaoke performance was captured, allowing users to share their short karaoke video or branded selfie with the world and to enjoy (and laugh at) themselves. 

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Innovation

Housed inside Honda’s 2017 CR-V, our experience highlighted the car’s top-notch sound system and sleek interior. Keeping the car’s aesthetic in mind, we fabricated a tablet case that retained the integrity and elegance of the 2017 CR-V, while simultaneously highlighting our activation. When users sat in the car, they could sing along as the lyrics scrolled across the tablet in a traditional karaoke fashion. While users sang, they were able to take a branded photos or record a video of their experience to share via SMS, email, and/or a shareable YouTube link. Fans of all ages lined up to have a chance to be a star. 

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