Sports Illustrated: Super Bowl

Client
Octagon
Brand
Sports Illustrated
Our Role
Design & Development

Opportunity

In celebration of Super Bowl 50, Sports Illustrated set up shop in Macy’s San Francisco to broadcast their web show, give fans an opportunity to meet NFL players, and provide a weekend of football themed entertainment. A crowd-drawing centerpiece was required, and Future Colossal was up to the task.

Innovation

As a centerpiece to the experience, we created a Quarterback Challenge game using the Kinect depth sensor, parallax tracking for 3D vision, and a 19' projection to immerse fans in a virtual field where they could test their skills.

Players threw a virtual football at blue targets to land as many passes as possible, while avoid the red targets, or interceptions. Throwing multiple successful passes in a row landed the player in 'The Danger Zone', a bonus opportunity with flaming footballs and explosions.

The Quarterback Challenge was surrounded by an intrigued and excited crowd throughout the celebration, and the line to play wrapped around the event space.

<h1 class="title">NAKED JUICE: PLAY TO PRESS</h1><h2 class="clients">Ignition Factory, Naked Juice</h2><p class="categories">Event, Campaign, Featured</p>

NAKED JUICE: PLAY TO PRESS

Ignition Factory, Naked Juice

Event, Campaign, Featured

<h1 class="title">TASTE OF HOME: GINGERBREAD BLVD 2017</h1><h2 class="clients">AREA4, Taste of Home </h2><p class="categories">Event, Featured</p>

TASTE OF HOME: GINGERBREAD BLVD 2017

AREA4, Taste of Home

Event, Featured

<h1 class="title">WARNER BROS: GEOSTORM SIMULATOR</h1><h2 class="clients">Warner Bros </h2><p class="categories">Event, Campaign </p>

WARNER BROS: GEOSTORM SIMULATOR

Warner Bros

Event, Campaign

<h1 class="title">BMW I: WINDOW INTO THE NEAR FUTURE</h1><h2 class="clients">KBS, BMW</h2><p class="categories">Campaign, Featured</p>

BMW I: WINDOW INTO THE NEAR FUTURE

KBS, BMW

Campaign, Featured

<h1 class="title">WARNER BROS: TARZAN INFINITY JUNGLE</h1><h2 class="clients">Giant Spoon, Warner Bros.</h2><p class="categories">Event, Campaign, Featured</p>

WARNER BROS: TARZAN INFINITY JUNGLE

Giant Spoon, Warner Bros.

Event, Campaign, Featured

<h1 class="title">Microsoft: CES</h1><h2 class="clients">The Michael Alan Group, Microsoft</h2><p class="categories">Event, Featured</p>

Microsoft: CES

The Michael Alan Group, Microsoft

Event, Featured

<h1 class="title">Showtime: Penny Dreadful</h1><h2 class="clients">Van Wagner Experiential, Showtime</h2><p class="categories">Campaign, Featured</p>

Showtime: Penny Dreadful

Van Wagner Experiential, Showtime

Campaign, Featured

<h1 class="title">SHOWTIME: INSIDE THE NFL</h1><h2 class="clients">Van Wagner, Showtime Networks</h2><p class="categories">Event, Featured</p>

SHOWTIME: INSIDE THE NFL

Van Wagner, Showtime Networks

Event, Featured

<h1 class="title">ALLSTATE: AUGMENTED REALITY</h1><h2 class="clients">Octagon, Allstate</h2><p class="categories">Event</p>

ALLSTATE: AUGMENTED REALITY

Octagon, Allstate

Event

<h1 class="title">JAY Z: GOLD</h1><h2 class="clients">KBS, Parlux, Jay-Z</h2><p class="categories">Campaign</p>

JAY Z: GOLD

KBS, Parlux, Jay-Z

Campaign

<h1 class="title">MICROSOFT: CREATE CHANGE APP</h1><h2 class="clients">Wasserman Experiential, Microsoft</h2><p class="categories">Campaign</p>

MICROSOFT: CREATE CHANGE APP

Wasserman Experiential, Microsoft

Campaign

<h1 class="title">AXE: SXSW 2016</h1><h2 class="clients">Kinetic</h2><p class="categories">Campaign, Event</p>

AXE: SXSW 2016

Kinetic

Campaign, Event

<h1 class="title">MASTERCARD: #PRICELESS AT SAKS</h1><h2 class="clients">Octagon, Mastercard/Saks</h2><p class="categories">Campaign, Retail</p>

MASTERCARD: #PRICELESS AT SAKS

Octagon, Mastercard/Saks

Campaign, Retail

<h1 class="title">HORIZON PHARMA: INTERACTIVE MIRROR</h1><h2 class="clients">Mechanism Digital, Horizon Pharma</h2><p class="categories">Event</p>

HORIZON PHARMA: INTERACTIVE MIRROR

Mechanism Digital, Horizon Pharma

Event

<h1 class="title">Allstate: Fansformation</h1><h2 class="clients">Octagon, Allstate</h2><p class="categories">Event, Featured</p>

Allstate: Fansformation

Octagon, Allstate

Event, Featured

<h1 class="title">PEPSI: MIXED REALITY HOLOPOP</h1><h2 class="clients">Ignition Factory, Pepsi</h2><p class="categories">Event, Campaign</p>

PEPSI: MIXED REALITY HOLOPOP

Ignition Factory, Pepsi

Event, Campaign

<h1 class="title">BANK OF AMERICA: SNOWMAN SHOWDOWN</h1><h2 class="clients">Octagon, Bank of America</h2><p class="categories">Event</p>

BANK OF AMERICA: SNOWMAN SHOWDOWN

Octagon, Bank of America

Event

<h1 class="title">Microsoft: CrowdPaint </h1><h2 class="clients">The Michael Alan Group, Microsoft</h2><p class="categories">Retail</p>

Microsoft: CrowdPaint

The Michael Alan Group, Microsoft

Retail

<h1 class="title">SPORTS ILLUSTRATED: Super Bowl 50 Party</h1><h2 class="clients">Octagon, Sports Illustrated </h2><p class="categories">Event</p>

SPORTS ILLUSTRATED: Super Bowl 50 Party

Octagon, Sports Illustrated

Event

<h1 class="title">NetApp: Escape To Flash</h1><h2 class="clients">iDEKO Productions, NetApp</h2><p class="categories">Event, Retail</p>

NetApp: Escape To Flash

iDEKO Productions, NetApp

Event, Retail

<h1 class="title">TARGET: BULLSEYE LODGE</h1><h2 class="clients">Wasserman Experiential, Target</h2><p class="categories">Event</p>

TARGET: BULLSEYE LODGE

Wasserman Experiential, Target

Event

<h1 class="title">Sports Illustrated: Seatbelt Selfie</h1><h2 class="clients">Octagon, Sports Illustrated</h2><p class="categories">Event</p>

Sports Illustrated: Seatbelt Selfie

Octagon, Sports Illustrated

Event

<h1 class="title">TASTE OF HOME: GINGERBREAD BOULEVARD</h1><h2 class="clients">Vision Established, Taste of Home</h2><p class="categories">Event</p>

TASTE OF HOME: GINGERBREAD BOULEVARD

Vision Established, Taste of Home

Event

<h1 class="title">ZTE: AXON</h1><h2 class="clients">WCMG, ZTE</h2><p class="categories">Event</p>

ZTE: AXON

WCMG, ZTE

Event

<h1 class="title">TIBCO: FAST DATA</h1><h2 class="clients">TIBCO</h2><p class="categories">Event</p>

TIBCO: FAST DATA

TIBCO

Event

<h1 class="title">Shadows of Isolation</h1><h2 class="clients">Future Colossal</h2><p class="categories">Art</p>

Shadows of Isolation

Future Colossal

Art

<h1 class="title">UNILEVER: NEW PRODUCT LAUNCH</h1><h2 class="clients">MKG, Unilever</h2><p class="categories">Event</p>

UNILEVER: NEW PRODUCT LAUNCH

MKG, Unilever

Event

<h1 class="title">FIRST MEMORIES</h1><p class="categories">Art</p>

FIRST MEMORIES

Art

<h1 class="title">RAIN FIELD</h1><p class="categories">Art</p>

RAIN FIELD

Art

<h1 class="title">VISUAL MEDITATIONS</h1><p class="categories">Art</p>

VISUAL MEDITATIONS

Art

<h1 class="title">EACH SINGLE NARRATIVE</h1><p class="categories">Art</p>

EACH SINGLE NARRATIVE

Art