Taste of Home: Gingerbread BLVD

Client
AREA4
Brand
Taste of Home
Our Role
Design, Content, Development, AV

Opportunity

For the third year of Gingerbread Boulevard in Madison Square Park, Taste of Home wanted to make their installation bigger and better than ever. AREA4 asked Future Colossal to add a touch of holiday magic, so we brought the inside of the gingerbread to life using interactive projections, multi-channel audio, and scents.

Video courtesy of Time Out New York

Innovation

Using two short throw projectors, four computers, and four Kinects, we projected our custom art onto the interior of a gingerbread structure to depict a homey scene made from candy and tracked every person that entered the room permitting visitors to interact with the art through proximity and gestures. 

One wave of a hand would leave a sparkling trail and magically transform the scene. Kids and adults alike could twirl giant lollipops, play with gingerbread people, make holiday characters appear in the window, decorate a tree with candy canes, pop popcorn, turn candles on and off, play with the steam emitting from the Folgers sponsor coffee cup, and much more. Each interaction evoked charming sounds while the scent of sweet gingerbread cookies filled the space to make the experience even more immersive

Engagement

Families from across the country shared their holiday photos with #HolidayHeritage to have their photos displayed inside the house for visitors to see.

Nearly 20,000 visitors interacted with the house 1.47 million times in the 12 days the activation was live during the holiday season in Madison Square Park. The popular activation received attention from press including; Good Morning America, Huffington Post, Time Out New York, and Event Marketer.

from Randi's phone.jpeg
Gingerbread Blvd Lines - Future Colossal