ZTE: Axon Launch
ZTE USA unveiled their first flagship phone, the Axon, at a launch party in New York City produced by experiential agency WCMG with the help of Future Colossal. The exclusive event was attended by press to give them a first look at the new device before pre-sale. Future Colossal was brought onboard to create two activations that would entertain guests while showcasing the impressive sound and photo quality of the Axon device - a basketball GIF experience and an EEG visualization experience.
EEG Powered Visuals and ZTE Axon Audio
To showoff ZTE Axon's premium JBL audio, we created a visually stimulating experience powered by guest's brainwaves via EEG headgear. Using Muse's brain sensing headband, brain waves produced while listening to music on the new Axon were projected as a colorful landscape on the wall with pulsing shapes, changing colors, and moving terrain. While listening to top-notch audio, guests could analyze their brain activity based on changes in the visuals with colors changing for calm to excited, landscape moving for low to high brain activity, and ribbons of particles scattering and concentrating for low to high focus.
Basketball GIF Station Powered by ZTE Axon
To showoff the powerful Axon cameras, we setup ten phones with custom photo software to make a basketball GIF station that takes bullet time photos of guests shooting hoops. They also had a chance to meet and get tips from retired NBA player, Charles Smith. After a short countdown and buzzer, guests could take a shot from anywhere on the court. The ZTE Axon phones setup around the goal would all flash simultaneously creating a great visual effect while snapping the photo. Photos would show the shot from all angles, and due to the high quality of the Axon camera, we could capture clear action shots. Guests could view their GIF on a nearby monitor and have it sent to their mobile via text.
Design and Development