Allstate: Fansformation

Client
Octagon
Brand
AllState
Our Role
Design, Content, Development, Tent Design, Install

Opportunity

Working with Allstate, we created an augmented reality photo booth to turn people into super fans at the 2016 Sugar Bowl and College Football Playoffs. Choosing between their team's face paint and other 3D effects for branded photos, fans easily shared branded photos across major social platforms. 

Innovation

Incorporated into a custom 10’ x 10’ tent, fans stepped in front of a screen to choose one of six available augmented reality face paints or 3D effects from participating teams. Using facial feature detection, the effects were dynamically positioned and composited onto the fan's face to create a branded photo. Fans then shared their photos via email, SMS, Facebook, and Twitter to show support for their team. Throughout the duration of the campaign, branded content was shared over 4,000 times—meeting Allstate's goals and proving their first digital activation a success. 

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