Pepsi: Mixed Reality HoloPop

Client
OMD's Ignition Factory
Brand
Pepsi
Our Role
Design & Development

Opportunity

PepsiCo realizes the potential of Hololens and Mixed Reality technologies for advertising ,experiential activation, and practical uses.  Along with the Ignition Factory, they approached Future Colossal to conceive an experience that showcased this technology to their brands and partners for the annual Pepsi Digital Summit. Using a Hololens, guests were able to activate a gesture based holographic game that emerged from an actual Pepsi can.

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Innovation

Complimenting the strengths of the Microsoft HoloLens Mixed Reality platform, we developed an easy-to-play demo game in just a couple of weeks.  Pepsi HoloPop is a mixed reality game that lets users engage with the Pepsi brand in a new and playful manner that combines real life and virtual objects.

Players bounce a virtual ball at a Pepsi can using the simple HoloLens 'Airtap' gesture. Their aim must be just right, because the Pepsi can is surrounded by a force field and robots that crawl on the physical table. Players gain points by hitting the can and other floating Pepsi logos. Their success is rewarded with an enjoyable burst of giggling Pepsimojis.

We were one of the first developers to recieve the Microsoft HoloLens, and we’ve been delving into the potential of Mixed Reality ever since. Microsoft anticipates as many as 80 million Mixed Reality devices on the market by the year 2020; making this, first of it's kind experience, an example of our near future.