Microsoft: CES Digital Wall and AR Table

Client
The Michael Alan Group
Brand
Microsoft
Our Role
Design, Development, Experiential Design Consultant

Opportunity

For CES 2016, Microsoft and The Michael Alan Group engaged Future Colossal to drive an immersive experience to give their biggest retail clients perspective into how they're rethinking their retail strategy to “empower buying”. Our contribution included a human-centric digital touch wall and augmented reality product table that engaged and informed clients.

Innovation

The Microsoft Retail Experience Center took Microsoft's VIP attendees on a journey through today’s retail landscape converging physical and digital with a 20’ interactive touch wall and an augmented reality display table.

To achieve a digital project with a human aesthetic, we paired Microsoft’s retail sales assets with hand-drawn illustrations and animations. Between the Wall and the AR Table, we incorporated 40 of Microsoft’s assets into the experience and hand rendered over 60 animations.  

Attendees could explore Microsoft’s digital asset offerings by touching one of the colored, blinking illustrations on the screen to trigger a corresponding animation sequence.  The interactive hand drawn animations created a magic and decidedly non-digital feeling experience that set it apart from the rest of CES.

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To discover Microsoft’s display table options, attendees used our Augmented Reality viewer over an illustration of a retail store floor plan, hovering over logo’s for each product to view its hero display. By moving the viewer closer, attendees could explore the finest details of the display down to reading the display tags. Simultaneously, four 4k displays above the table triggered with corrisponding options to each AR object viewed.  All AR and 4k screen displays kept with the human aesthetic as they each animated on as a line drawing before realizing as a photo-realistic rendering. This experience allowed Microsoft to show off 30 display options in a compact and portable space opposed to their large Retail Experience Center in Redmond, WA. Retailers that viewed the experience even requested to have a similar experience in their stores.

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