Showtime: Inside the NFL

Client
Van Wagner
Brand
Showtime Networks
Our Role
Design & Development

Opportunity

Future Colossal was commissioned by Showtime and Van Wagner Experiential to create an immersive experience for the Inside the NFL (INFL) Super Bowl Party at Times Warner Cable Studios. The experiences included two immersive, gesture-based 3D games and a photo opportunity that digitally placed fans at the INFL desk without the need for a green screen.

Innovation

We created three unique fan experience stations to increase event throughput. In both motion-controlled games we utilized Kinect sensors to give fans the opportunity to step onto the field to play. The quick reflexes and accuracy required for the Quarterback Challenge gave fans a chance to see how they stacked up against the pros.

To achieve an immersive 3D experience for the user, a camera was dynamically positioned on the user's head; allowing the players perspective to shift as the user moved. This gave the user the illusion of a 3D experience, without compromising the image quality for those waiting to play. 

A third experience provided fans with a branded photo to share online. Using powerful custom algorithms and Kinect sensors, fans were digitally composited into an INFL photo with real time background subtraction and color correction. Fans received their photos via text to share with friends and family. The games were so popular, there was a 20-minute line from the start of the event until an hour after the event closed.  Showtime was so happy with the experience they decided to extend the experience to another event in Puerto Rico.