Warner Bros: Tarzan Infinity Jungle

Client
Giant Spoon
Brand
Warner Bros.
Our Role
Concept Design, Development, AV, Shipping and Logistics

Opportunity

To build excitement for the release of The Legend of Tarzan, Warner Bros. and Giant Spoon commissioned Future Colossal to create a physically immersive experience that would give users the chance to feel what it's like to walk in Tarzan's footsteps. Even more immersive than a virtual recreation, our 'analogue VR' jungle toured across the US and international markets and brought the jungle to over 16,000 fans. We utilized physical computing, programmable wind, scents, faux jungle plants, and expertly placed mirrors to make users truly feel like they were lost in the middle of the vase Gabonese jungle.

Innovation

Combining our architectural background and immersive technology expertise, we re-created Tarzan's jungle in infinite proportions and brought it to the streets of eight markets in the US, Canada, and Mexico.  From the outside the experience looked like a small 10' x 10' shipping container.  Once fans stepped inside they found themselves in an infinitely large jungle.

As fans explored the Infinity Jungle hidden camera's captured photos of them.  After fans exited the room, they could then instantly share their photos directly via tablets to Facebook, Twitter, Instagram, Email, or SMS.  An incredible 98% of groups shared photos from the tables.  Fans could earn extra time inside the jungle if they live streamed the experience.  This resulted in over 100,000 views through facebook live streaming.

Tarzan Infinity Jungle San Francisco Crowd

Through the use of custom optics, mirrors, 10 channels of audio, 20 programmable fans, dynamic lighting, and custom designed scents users felt as if they were transported to the Gabonese jungle with Tarzan.  We worked with the Gabonese film consultant to ensure that every aspect of the experience was authentic.  The foliage was accurate to actual Gabonese plant life; animal sounds came from field recordings used for the film; air handling, humidifiers, and a fog machine maintained the specific atmosphere; and scents accurately portrayed the smell of the jungle.  

The film consultant informed us that the Gabonese jungle smells like gorilla sweat.  After having the smell finely described to us, we started mixing different scents to create the exact match.  The final mixture was composed of hunting cover up scents, fern, various minerals found in fresh earth, squirrel urine, and bear urine.  The result was a huge success and actually smelled good, yet musky.  During the film junket, the President of the Gabon stepped into the experience and declared it felt like home.

Our Infinity Jungle caught the attention of Discovery VR, who produced a virtual reality video using footage from inside our jungle. Discovery Chanel’s Dual Survival host, Grady Power, praised the experience's authenticity stating, "They brought the jungle to the city... It's just like when I was in the jungle...This is awesome!". The experience even warranted a visit from Tarzan himself (Alexander Skarsgård), Margot Robbie, and the rest of the Tarzan cast.

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