Fifty/50 Title IX 50th anniversary x US Open

By Future Colossal

In honor of the 2022 US Open Championships, we’d like to highlight the ESPN Fifty/50 Title IX 50th anniversary campaign we had the pleasure of working on earlier this year.

For the remarkable Serena Williams, we used a touchscreen transparent LCD screen to tell the story of how she changed the landscape of the tennis world through the different outfits she wore around the world.

Wyomia Tyus ’s groundbreaking story was brought to life by editing together video moments in history when she because the first athlete to win back-to-back gold medals.

Finally, together with Google and ESPN, we created a touchscreen video player experience that showcased five different films that highlighted women of all ages, races, and ethnicity, specifically touching on Title IX’s impact on their lives.

Check out our reel above and best of luck to all US players this year, especially Serena!! 💪