Fifty50: Title IX 50th Anniversary x Future Colossal

By Future Colossal

We had the privilege of partnering with ESPN’s Fifty/50 on their celebration for Title IXs 50th Anniversary. This campaign honored some of the most monumental achievements in sports, specifically highlighting some of the most influential women athletes and sports teams in history. The first experience we created focused on Serena Williams and the controversy surrounding the catsuit she wore at the 2018 French Open. Using a Touch Screen Transparent LCD Screen, we developed the interactive experience that told the story of how Serena changed the landscape of the tennis world through the different outfits she wore in competitions around the world. Displayed in the case itself is the Virgil Abloh Tutu set that she wore at the 2018 US Open while our custom graphics populated around it telling her groundbreaking story.