Interactive Digital Out-of-Home Advertising
Future Colossal is a New York-based experiential advertising studio and creative technology agency specializing in interactive digital out-of-home advertising, immersive storefront activations, and large-scale interactive installations.
The studio has built award-winning DOOH campaigns for BMW, Showtime, AXE, and Jay-Z — earning Cannes Lions, Clio, Adweek's Project Isaac, Obie, IAB MIXX, and MediaPost DOOH recognition. Future Colossal handles creative concept, software, hardware fabrication, and on-site installation entirely in-house.
People tune out ads. They don't tune out experiences. Since 2012, Future Colossal has built interactive out-of-home activations that audiences actively seek out, engage with, and share; turning sidewalks, storefronts, and public spaces into live brand moments that earn coverage and deliver measurable results.
We handle everything end-to-end: concept, software, hardware fabrication, and on-site installation. One team with no vendor gaps and no surprises on activation day.
TRUSTED BY:
FEATURED PROJECT
BMWi: A Window into the Near Future — Cannes Lions winner
What if every car on Sixth Avenue was electric? We built that reality live, on the street, in real time. Custom computer vision software tracked every passing vehicle and replaced it on screen with its BMWi equivalent, calculating CO2, fuel, and cost savings as pedestrians watched. The campaign stopped thousands of people and won Cannes Lions, Clio, Adweek Project Isaac, Obie, IAB MIXX, MediaPost DOOH, and DSE Apex.
More Work
Interested in some of the technologies we’re using in digital advertising? Get a taste from some of our previous experiences.
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The Arctic Refuge ExperienceTransport guests to fictional worlds and activate underutilized spaces with high-resolution projection. |
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Taste of Home: Gingerbread Blvd. Touchless HouseUse projection, touch, and gesture-based interfaces to transform underutilized spaces into shared interactive experiences. |
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Warner Bros: Tarzan Infinity JungleCombine fabrication and 4D sensory technology to create immersive, story-driven environments. |
See the work
A one-minute reel across twelve years of immersive experiences, interactive installations, and technology-driven brand activations for clients including Netflix, Microsoft, BMW, and Warner Bros. This is what we do.
What We Design & Build:
Six core capabilities, all designed to turn passive audiences into active participants, and public spaces into immersive advertising moments that people remember and share.
Interactive Storefronts
Vacant windows and storefronts transformed into fully interactive brand canvases: gestural, touchless, impossible to walk past. Built for product launches and seasonal campaigns.
Multiplayer Gaming
Crowds playing together on a sidewalk. Single and multiplayer experiences that draw audiences, build dwell time, and give people a reason to stop and come back.
Touchless Interactivity
Full-body, gesture-based engagement using computer vision and motion tracking; no shared surfaces, ideal for high-traffic public environments.
Experiential Marketing Activations
Street-level campaigns and large-scale public installations that create genuine emotional connection; the moments brands become famous for.
Retail Activations
Interactive shopping experiences that turn floor space and storefronts into destinations; driving foot traffic, dwell time, and brand connection at the point of purchase.
Earned Media by Design
Every installation we build is engineered to be shareable. Photo ops, portrait galleries, reactive visuals, exclusive content. We design the moments that make people stop, shoot, and post, so your campaign lives far beyond the activation footprint.
FAQ
What is interactive digital out-of-home advertising?
Interactive DOOH uses screens, sensors, and technology in public spaces to create experiences audiences actively engage with: gesture-based storefront interactions, touchless body experiences, AR overlays, multiplayer games, and computer-vision-driven installations that respond to pedestrian behavior. Future Colossal specializes in designing and building interactive DOOH campaigns for brands and advertisers.
How does interactive DOOH differ from standard digital out-of-home?
Standard DOOH delivers content passively. Interactive DOOH invites audiences to participate — triggering content, playing games, generating personalized visuals through movement. Interactive campaigns generate significantly more dwell time, earned media, and social sharing than passive formats.
What technologies power interactive DOOH installations?
Computer vision, motion tracking, gesture & full-body interaction, projection mapping, AR & mixed reality overlays, AI-driven characters, and custom software platforms. Future Colossal's BMW campaign used low-angle cameras and custom tracking to replace passing vehicles in real time.
What makes an interactive DOOH campaign successful?
A clear interaction mechanic (understood within three seconds), visual impact from a distance, a shareable moment that gives audiences a reason to post, and technology that performs reliably outdoors in variable conditions. Future Colossal's campaigns are engineered for all four simultaneously.
Who are the leading experiential advertising agencies for DOOH?
Future Colossal (New York), recognized with Cannes Lions & Clio for BMW, Showtime, and AXE campaigns; NEXT/NOW (Chicago), specialists in physical-digital brand environments; and Momentum Worldwide. Future Colossal is one of the few agencies handling creative, software, hardware, and installation entirely in-house.
Ready to stop people in their tracks?
Whether you're planning an interactive storefront, a street-level experiential campaign, or a large-scale immersive advertising installation — tell us what you're imagining. We'll tell you how to make it unforgettable.