CEO Action - Unconscious Bias Bus Tour
For PwC’s national tour to fight unconscious bias in the workplace, Future Colossal created multiple experiences for the CEO ACTION tour bus that traveled across the US for a year going to events like SxSW, CES, and many of the country’s top universities & businesses.
Creative Direction, Experience Design, Development, AV, Installation, Logistics
Using computer vision to measure proximity, height, and other features, we created a magic mirror that would fade from the viewer’s reflection into someone else’s, bringing them face-to-face to listen to that person’s story and how unconscious bias affected them, which created an incredibly emotional interaction for many viewers.
We also created a wall of telephones that when picked up, allowed users to listen in on conversations of people looking for apartments to show how even the simplest interactions could have bias which was meant to give pause to viewers to reflect on their own experiences.
In addition to the emotional experiences, we created a motion-activated LED curtain that viewers could freely move through and served as a unique backdrop for a host of celebrities promoting the tour including Common and Steve Aoki.
In total, during 6 month activations throughout 2 years; there were 4,661 phone pick ups, 36,141 face to face activations, and 8,543 people walked through the LED curtain.