Naked Juice: Solar-Powered Play to Press
Ignition Factory (OMD)
Design, Development, Fabrication, Shipping and Logistics, Videography
Ignition Factory commissioned Future Colossal to produce an environmentally conscious activation that could travel the country to promote the release of Naked Pressed. Taking on the challenge, we created a solar powered vehicle with a 10-foot interactive display and an automated juice dispenser.
75,662 watt hours. 3,100 miles. 4,400 bottles of Naked Pressed. The experience drove from New York to LA, promoting sustainability down at SXSW in Austin for five days before parking at the Santa Monica Pier for a weekend finale.
We utilized a hybrid delivery truck as a base for the experience, decked out with a solar panel system to power the interactive components of the game. The solar array generated enough energy each day to power up to two houses, while doubling as an awning to shield players from the sun and rain.
The game pitted three players against each other, using wireless gestures and touch displays to control falling produce. At the end of each game the player that captured and juiced the most produce was announced as the winner and bottles of juice were automatically dispensed out of the side of the vehicle.