NetApp: Escape to Flash VR
Design, Development, Fabrication, Shipping, Voice Over
NetApp and iDEKO commissioned a custom Virtual Reality experience to empower their Field Marketing Managers on the sales floor by adding a fun, interactive experience to their sales strategy. To wow their existing and potential customer base, Future Colossal created a multi-player mobile VR escape-the-room game. This socially interactive game was used as a door opener to both entertain and educate about the benefits of NetApp flash storage products.
The game takes one to six players into a connected virtual data storage network to solve puzzles as a team. This multiplayer VR experience breaks down barriers typical one-on-one sales settings create, whether at a conference, prospect’s office, or a local pub.
To house and transport the experience, we custom fabricated a fully self-contained sales kit that stored all game equipment in a safe, shippable carry-on sized case. The case, an experience in itself, included laser effects, room lighting, a tablet based narrator interface, dedicated WiFi, batteries with charging capabilities for all devices, and everything needed for a traveling experience.
The on-brand ambient lighting in the case and futuristic narrator helped Field Marketing Managers set the scene and immerse users in their Escape to Flash experience.