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Sports Illustrated: Quarterback Challenge


In celebration of Super Bowl 50, Sports Illustrated set up shop in Macy’s San Francisco to broadcast their live web show, give fans an opportunity to meet NFL players, and provide a weekend of football themed entertainment.

A crowd-drawing centerpiece was required, and Future Colossal was up to the task, creating a touchless, immersive, interactive game experience.




Sports Illustrated


Design & Development

SI superbowl quarterback challenge
SI superbowl quarterback challenge

As a centerpiece to the experience, we created a Quarterback Challenge game using the Kinect depth sensor, parallax tracking for 3D vision, and a 19' projection to immerse fans in a virtual field where they could test their skills.

Players threw a virtual football at blue targets to land as many passes as possible while avoiding the red targets, or interceptions. Throwing multiple successful passes in a row landed the player in 'The Danger Zone', a bonus opportunity with flaming footballs and explosions.

The Quarterback Challenge drew excited crowds throughout the event and a line fully around the event space to step on the virtual field.