Sports Illustrated Seatbelt Selfie
Back Sports Illustrated, Honda

Sports Illustrated: Seatbelt Selfie


For the 2017 NHL All-Star event, we gave hockey fans the opportunity to capture and share their performance of the ultimate karaoke song: Queen's “Bohemian Rhapsody." Showcasing the features of Honda's CRV this activation created social content and word of mouth.




Sports Illustrated, Honda


Design, Development, Fabrication, Install

Honda allstar seatbelt selfie tablet
Honda allstar event tablet interaction
Honda nhl allstar event fans
Honda nhl allstar family experience
Honda nhl allstar event car

Housed inside Honda’s 2017 CR-V, our experience highlighted the car’s top-notch sound system and sleek interior. Keeping the car’s aesthetic in mind, we fabricated a tablet case that retained the integrity and elegance of the 2017 CR-V, while simultaneously drawing user's attention to the activation.

When users sat in the car, they sang along as the lyrics scrolled across the tablet in traditional karaoke fashion. While users sang, a branded photo was captured and a recording of their performance was made available via a shareable YouTube link that could be sent via SMS or email. Fans of all ages lined up to have a chance to be a star.

Honda nhl allstar fans line
Honda nhl allstar fan experience