Projection Environments
Large-scale projection mapping and seamless blending that transport guests into immersive worlds.
Experiential Marketing for TV, Film & Streaming
Future Colossal is a New York-based creative technology agency that designs and builds interactive fan experiences for television networks, streaming platforms, and film studios.
Since 2012, the studio has created experiential campaigns, interactive DOOH installations, at-home digital activations, and multiplayer fan experiences for Netflix's Stranger Things, Showtime's Penny Dreadful and Inside the NFL. Work spans fan activations that generate press and social sharing, AR fan experiences, branded games, UGC tools, and AI-driven public installations.
The shows that become cultural moments aren't just watched; they're lived. Future Colossal turns audiences into participants and viewers into advocates through experiences that extend a show's world far beyond the screen.
TRUSTED BY:
FEATURED PROJECT
PENNY DREADFUL - 28 AI characters that stalked New York and Los Angeles
For Showtime, we built storefront installations populated by 28 AI-powered Victorian characters, each with independent decision-making. As pedestrians approached, the characters noticed, reacted, and responded unnervingly. Hidden peepholes revealed exclusive preview content. A social sharing station turned every encounter into organic word-of-mouth.
One of the most technically complex entertainment experiential campaigns ever built on a public street, and a model for what film and TV marketing can achieve when creative and engineering are inseparable.
Technologies Behind the Experiences
See how we bring themed environments to life through interactive technology, immersive storytelling, and custom-built guest experiences.
Interactive Surfaces
Touch, gesture, and tangible interfaces that invite individual and multiplayer participation.
Sensory Technology
Multisensory design combining physical fabrication and 4D effects to deepen immersion.
Tracking & Computer Vision
Advanced tracking and real-time analytics that create responsive, personalized experiences.
AI & Interactive Narratives
Adaptive storytelling and intelligent systems that respond to guest choices and behavior.
Mixed Reality
AR and mixed-reality tools that layer interactive digital content onto physical environments.
More Work
Interested in some of the technologies we’re using in interactive fan experiences? Get a taste from some of our previous work.
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CAMP x Disney's Mickey and FriendsWe designed and built the full AV, projection mapping, and interactive technology layer for CAMP's Disney-licensed family experience; bringing Mickey, Goofy, and friends to life for hundreds of families every week. |
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Netflix: Squid Game - The Trials ExperienceWe developed the show-control and tracking systems powering Netflix's immersive Squid Game fan experience in Los Angeles; including positional tracking bracelets, real-time location systems, and interactive LED floor tiles. |
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Microsoft x Netflix: Stranger Things - Windows 1.11We built a fully playable retro operating system delivered directly to fans through the Microsoft Store, generating 95,000 plays, 1.1 million minutes of engagement, and coverage in Adweek, CNET, Engadget, and Polygon. |
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Warner Bros: GeostormWe designed and built a custom storm simulator booth deployed simultaneously across three continents, putting over 5,500 fans inside the film's world and generating nearly 1 million views of their branded social content. |
See the work
Trade show exhibits, branded environments, museum-quality installations, and interactive experiences; built for EY, Microsoft, Accenture, and Warner Bros. This is what exhibit design looks like when creative and engineering are the same team.
What We Design & Build:
Six ways we turn passive viewers into active fans across every screen, surface, and public space. Whether you're launching a new series, promoting a season finale, or building a permanent fan experience, we design and engineer it end-to-end.
At Home & Digital Fan Experiences
Web, mobile, AR, VR, and XR fan experiences that extend your show's world to personal devices; no app required. Reach fans wherever they are.
Game Design & Development
Branded games, quizzes, and multiplayer challenges that let fans inhabit your story world as players; for web, mobile, and in-person activations.
Interactive Digital Out of Home
DOOH activations that stop pedestrians and pull them into your show's world. Designed to generate press and social sharing on opening night.
Social Games and Connected Apps
Multiplayer social experiences, watch-along interactions, and real-time competitive games that make your show's premiere a shared cultural moment.
AR & Browser Based Experiences
No headset, no app. Browser-based AR lets audiences step into your show's world and create content to share instantly.
Sharable Content & UGC Tools
Branded creative tools (character overlays, set recreations, portrait generators) that turn fans into your most effective marketing channel.
FAQ
What is experiential marketing for TV shows?
Experiential marketing for TV creates physical and digital experiences that let audiences engage with a show's world: fan activations, interactive DOOH installations, at-home AR and game experiences, and UGC tools. These campaigns drive tune-in, deepen fan loyalty, and generate earned media through social sharing. Future Colossal has built campaigns for Showtime, Netflix, and Disney.
What is a fan activation?
A fan activation is an interactive experience that makes fans feel like part of the show's world rather than just watching it, from interactive street installations to at-home AR experiences and multiplayer games. Future Colossal's Penny Dreadful activation featured 28 AI-powered characters, each with independent decision-making, responding to pedestrians on the streets of New York and Los Angeles.
What technologies are used in entertainment fan experiences?
AR & browser-based tracking, computer vision & gesture interaction, AI-driven character systems, multiplayer game platforms, shareable UGC generators, skeletal and facial tracking, and social media integration. Future Colossal deploys all of these in entertainment contexts, with all technology built in-house.
How do you measure the success of a TV show fan activation?
Key metrics include earned media coverage, social media impressions & sharing volume, dwell time at physical installations, number of interactions, UGC generated & shared, and downstream tune-in lift. Future Colossal designs activations to maximize shareable moments; every installation is engineered to generate content audiences want to post.
Ready to make your show impossible to ignore?
Whether you're launching a new series, promoting a season premiere, or building an interactive fan experience that lives beyond the screen, tell us what you're imagining. We'll make it real.